British model Yasmin Le Bon has been unveiled as the new face of George at Asda, fronting the retailer's summer 2025 collection.

Le Bon commented 'George is a success story to be proud of. I am passionate about clothes that can lift your spirits, and having fun with fashion should be for everyone. Wearing something you love can bring joy and a pop of colour can brighten your day. It's a privilege to be a part of this celebration!'.